Selling On Etsy-Getting involved in the Online Community

Now that you have your Etsy Store all setup from our last post and your 40 free listings, hopefully you’ve had a chance to add some items! Here are some ways you can utilize the tools that Etsy has to promote your stuff.

Etsy has a great sense of Community for an online selling market—no seriously, they are social beings who like to sell and buy things. With that, Etsy has some unique tools for promoting your items while socializing.

Left side is the follow button you can click on to follow others!

On the left side is the follow button you can click on to follow others!

Let’s get social! Etsy has followers system similar to twitter—you can follow users you like, or find the same things interesting. To add them to your followers list simply go to their main profile and click ‘follow’. By doing this you will see content they are adding to their favourites such as items and treasuries.
Why is this important? Think of it like a chain reaction. Someone favourites one of your items and everyone who is following them will see this. As a result, some others may also favourite the item, and by the chain reaction you can gain more ‘hearts,’ which increases visibility and popularity.



Meet your activity feed, you can see what others have fav'd and who is following you

Meet your activity feed, you can see what you and others have fav’d and who is following you

Another great way to promote your items on Etsy is a Treasury. Basically, a treasury is a collection of 16 items from Etsy sellers, which someone has curated into an appealing collection using a theme, colour or subject matter. The treasuries can then be viewed by other users who are browsing, and if you are lucky it will be ‘handpicked’ by an admin of Etsy to be featured on the home page! Buyers and Sellers alike can favourite or ‘heart’ the treasury just like they would with an item—as explained earlier, both users follows will see the heart in their activity feeds. Don’t forget to title your treasury with something interesting, add a description, and use up those keywords! On the main treasury page you will see what keywords are trending currently on Etsy, useful for your own treasury, or to inspire keyword ideas.

Image of the favourite button on Etsy

Click the heart to find your favourites!

Let’s talk more in depth about those favourites or ‘hearts’. Etsy has two favourite systems made up, one is the Shop Favourite. This allows a user to ‘heart’ your store and they will be shown as Admirer on your shop home page. Also they will be able to see in their activity feed when you post new items. Handy since they adore your shop! Next is the Favourite system, it is setup so that you can create a collection of items using whatever sorting method you like. It is similar to Treasuries but less restrictive; you can add as many items as you like and make it an ongoing process.
Why is this important? – The shop favourites are good for bragging rights and those people who just love your items; you definitely want them to be able to see when you post something new. The favourite collections aren’t critical to selling your goods, but it is fun to make collections and keep tabs on items you may want to purchase for yourself. As a side note, some people who follow users tend to like those who have interesting favourite collections!

Finally, the last thing I’d like to mention is the Teams on Etsy! This is where you can really get social and talk to others. There are thousands of teams you can join. They can be based on interests, country or region, goods, or just for promotion. I’d highly recommend you find a team or two that you visit and partake in regularly. You can ask others questions, pick their brains for ideas, or help with situations and just meets some awesome people.

One team I’d recommend you join is the Pinback Button Lovers of Etsy, a team for buyers and sellers of all sorts of buttons. You’ll find everyone there very helpful and friendly. Hope to see you there 🙂
– Bayleaf Buttons